The Masters Watch Party

The Masters Watch Party - Experiential Concept at Nike HQ

As we watched The Masters tournament over the weekend, we couldn't help but wonder where the entire Nike Golf team was having its watch party. So we had a wild thought. What if Nike were to host a Masters watch party on campus that went above and beyond? What would it look like? Perhaps it could feature a modern clubhouse, a crazy driving range, and new and exciting ways to display the tournament - all with the blessing of Augusta National, of course. And after the tournament, the space could be repurposed as a new outdoor area for all to enjoy. This is where we landed.