Pittsburgh Steelers Retail

Pittsburgh Steelers Experiential Retail Concept

The Pittsburgh Steelers have a history of over 90 years, making them a unique canvas to create an unforgettable fan experience. When developing this concept, we were inspired by the team's legacy and wanted to explore how it could be combined with other elements to create a new emotion that excites a diverse fan base. In this concept, we took inspiration from the origins of the Steelers logo, which promotes steel's attributes: yellow lightens your work, orange brightens your leisure, and blue widens your world. Our goal was to build off that legacy and create an experience direction that celebrates the dimension of steel: movement celebrates your connection, expression creates the vibe, and interaction deepens the victory.