Phoenix Suns Concept

Phoenix Suns - Fan Experience Concept

Something about the NBA Finals that creates an electrifying atmosphere around basketball: it must be the Playoff Mode that everyone is in. Devon Booker is one of our favorite players. So exploring a fan experience around the Phoenix Suns might be fun - specifically an immersive silent auction centered around one of Devon's 1959 Chevrolet Impala where the funds would go to a charity of the buyer's choice. Throughout the experience, fans would come across unique basketball artifacts and dynamic touch-points that would stop them in their tracks and make them want to explore the moment.