dimE shock

Dime Shock is an Experiential Marketing Creative Studio specializing in sports and live event experiences.

We conceive the ideas, shape the strategy, and partner with the right people to bring it to life. The thinking is ours. The experience is yours.

Services

  • Idea residency

    Your brief. Our creative firepower.

    We embed as an ongoing creative partner inside your team — shaping campaigns, identifying opportunities, and keeping your experiential thinking sharp between big moments.

    DJ performing inside a glowing soccer ball-shaped light installation at night, surrounded by a crowd of people in an outdoor setting.

  • Creative Sprints

    From brief to concept, fast.

    When you need ideas quickly — for a pitch, a partnership, or a big moment — we crack the brief, develop the concept, and deliver it with the visuals to sell it internally.

    Aerial view of a Formula 1 car on a pit stand surrounded by team members and spectators at a racing event.

  • Experience Design

    IRL storytelling that fans remember

    We turn insights into IRL. From activations to partner showcases, we design fan-first environments that speak before anyone says a word.

    Two men wearing sunglasses and athletic clothing crouch inside a colorful, futuristic-looking playground or obstacle course structure, smiling at the camera with a clear blue sky overhead.

HOW WE WORK

  • We kick things off by exploring culture, fandom, and whitespace—spotting sparks and shaping the creative direction before anything is built, scoped, or put into motion.

  • We dive deep into fan rituals, brand cues, and emotional signals. Using AI and cultural instinct, we soak every idea in meaning—ensuring what we create feels built from the inside out.

  • Once the idea is sharp, we shape it for the real world. Whether it's a campaign, activation, or experience, we format it to launch—so the team has everything needed to bring it to life.

FORM FOLLOWS FANDOM

We turn fan culture into brand moments worth showing up for.

Experiential only works when it's built from something real. We specialize in translating what fans actually care about — the rituals, the references, the unspoken stuff — into activations and experiences that feel like they could only exist for that audience.